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ANIMA has developed a platform in order to offer a digitization service that make certain business processes more efficient, introduce brands to the market of the future (WEB 3.0, Blockchain, Metaverse) and above all it allows for increased protection and safeguards against counterfeiting: the core business lies in the certification and authentication of products thanks to a tracking and digitization system based on the security and transparency of blockchain technology combined with the privacy of private records that will also allow for all the associated benefits. The entire platform is structured as a product management marketplace. Blockchain technology is used by ANIMA for the purposes of tracking, authentication of physical products and digital sales. Once the design products to be digitized have been selected with partners; ANIMA creates a token in blockchain by matching it with a digital certificate representing a physical asset. This certificate takes on the value of the digital identity of the product itself; it represents its guarantee, enhances its creative process, history and tracks its movements. Thanks to the ANIMA platform, users will be able to store their digital products and derive all possible information from them. In fact, within the digital certificate will be countless data and information regarding the product to make the identity of the good even more specific. By combining QR code functionality with blockchain functionality, ANIMA has come up with a new function: the "Scan To Own"; every user who scans the QR code will redeem ownership of the digital product related to the physical product. Thanks to this kind of function, the steps the product takes will be certified with every movement. The technology that ANIMA has designed turns out to be highly scalable; in the near future we expect to be able to easily adapt and scale our innovative solution to any other type of business sector. The ANIMA platform will be implemented by creating a section for a curated marketplace on which it will be possible to trade digital certificates in the form of NFTs, with the option to redeem the physical counterpart.
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